John 1:1 says, 'In the beginning was the Word [logos], and the Word [logos] was with God, and the Word [logos] was God.' This passage tells us that when Genesis 1:1 took place, it was not some arbitrary act but the starting point of a great, fully-developed plan of an omnipotent, all-knowing Creator. In the beginng was the logos: the sum of all God's ideas, reasonings, contemplations, and logical conclusions. And this plan for creation and redemption was 'with God,' indicating that it was His own plan consisting of His ideas; it was in His heart and in His mind. And this plan was God (literally 'And God was the Word'). This tells us that the plan was that God would reveal Himself to His creation. The plan was the revelation of God Himself. We see the fulfillment of the plan in verse 14, which says, 'And the Word [logos] became flesh and dwelled among us.' To summarize, John 1:1 tells us that when time and creation began, the Creator had a plan very near and dear to His heart, and that plan was that He would one day reveal Himself to His creation as their Savior. He is the heart of the plan. He is the logos.